Today we are happy to announce the acquisition of NetworthIQ, a social personal finance Web site that lets people track, share, and compare their net worth. This news follows the acquisition of money management solution Expensr and the private beta launch of moneyStrands, Strands’ personal finance application.

NetworthIQ was founded by Ryan Williams and his partners in 2005 to enable anyone to easily track their financial progress from a high level, and anonymously share it with the world if they choose, in order to benefit from community’s financial insights and experiences.

NetworthIQ has been a pioneer in the personal finance space, allowing users to unlock the value of the community as a resource for information, inspiration, and advice. More than 15,000 users have already chosen to post, and in many instances share, their net worth with the community. Part of Strands’ vision is to use social recommendation to help people discover new content, services and products based on their tastes, and this acquisition will help us to do that in the personal finance space with moneyStrands.

Currently in private beta testing, moneyStrands is Strands’ social money management solution, which allows users to aggregate their online financial information in one place, providing them with an instant snapshot of all their finances. With moneyStrands, users can anonymously compare themselves to others with similar traits, such as demographics.

Strands is pleased to sponsor the Strands Summer 2008 haXe Project, an opportunity for students to receive funding for open source development focused on the web based programming language “haXe “. More details are available on the labs announcement page . This project is supported by Strands , as well as members of the haXe community.

The project is led by Justin Donaldson and Franco Ponticelli. Justin is a PhD candidate at Indiana University in the School of Informatics. He focuses on Music Recommendation and Human Computer Interaction, and has been a research intern at Strands for the past few years. Franco Ponticelli is the author of the book “Professional haXe and Neko” and an active member of the haXe community. He is a free-lance programmer with a passion for Web Applications and in his free time he is currently developing haXe/PHP, a method of targeting PHP using the haXe language.

Why haXe?

The World Wide Web has evolved into a complex assortment of platforms and languages. These languages often are considered as implementing different “layers” of an interactive web experience: From the client side layer languages of javascript and actionscript, to the server side layer languages of php. The variety of languages and protocols has made it difficult to create “cohesive” web applications that share information seamlessly across all of the layers. As a developer of rich internet applications, Strands is interested in streamlining the development of its growing number of products and services. HaXe presents a very promising approach towards unifying web development in an efficient and open manner.

HaXe has grown at a steady pace since 2005 when it was first released. Since then, 20 official releases have been made (latest is 1.19) each bringing new features, fixes, and new possibilities. The developer community has an active mailing list (http://lists.motion-twin.com/mailman/listinfo/haxe ) and also uses the #haxe IRC channel. HaXe has an integrated repository of community sponsored packages called “haxelib” (http://lib.haxe.org/ ), which contains dozens of useful projects and extensions (DBI’s, GUI toolkits, etc.).

Why participate?

By participating in the Strands Summer 2008 haXe Project, students will have the opportunity to discover a powerful development environment and to increase their experience working on projects that serve the greater community of open-source developers. With the continued support and interest of Strands and the haXe community, we are helping to make haXe an enterprise-ready, game-changing language for advanced interactive web development.

If you’re interested in learning more about haXe, you can find more information on its web page.

Or… if you’re a student and are interested in participating in our project, please check out the labs announcement page . Accepted student participants will be announced in the coming weeks.

Thanks,
Justin and Franco

Thanks to all of you for the great feedback on the new version of MyStrands Social Player (our initial post here). Tweets and posts, all are welcome.

The Boy Genius Report , The Symbian Core, Symbian Freak, Symbian in Motion, All About Symbian, Mashable, MoneyMaking expirience, Hinkmond Wong´s Weblog, ZDNet, Nokiaapps.org, Profy, Imserba.com, Enrique Dans, Gizmóvil, Celularis, El Winux

Today we are happy to announce the launch of moneyStrands, a personal money management solution, as well as the acquisition of Expensr, a leading online personal finance application.

This marks the first step towards Strands’ vision of applying its personalization technologies to new areas. Following with our mission of helping people discover new online content, services and products, we are now extending our social recommendation technology to help people find the best ways to save money and invest.

What is moneyStrands?
Currently in private beta testing, moneyStrands is an online money management solution that allows users to aggregate their online financial information in one place, providing them with an instant snapshot of all their finances. With moneyStrands, users can anonymously compare themselves to others with similar traits, such as demographics.

Key features of moneyStrands:

1.- Powered by Strands’ social recommendation technology, moneyStrands provides users with the best personalized recommendations possible, helping them find new ways to save money and invest.

2.- Tailored versions for Blackberry, iPhone and Nokia (S60) browsers, so that the service can be used on mobile devices just as easily as it can be used on computers.

3.- A powerful widget platform, enables maximum customization with minimum set-up time.

In order to ensure industry best practices are followed, moneyStrands benefits from Strands’ ties with BBVA, one of the world’s largest financial institutions. BBVA, a strategic investor in Strands ($24M invested in December 2007), is a financial services group with more than $783 billion in total assets, 42 million customers in 40 countries and a market capitalization of approximately $85 billion.

Expensr acquisition
Founded in 2006 by Reman Child and Shawn Gupta, Expensr is a free online application that takes an innovative approach to personal finance, combining social networking with financial management.

In addition to giving users the ability to manage all of their accounts in one place, Expensr provides analysis tools that let users categorize their spending and track changes over time; as well as budgeting tools to help users plan for future expenses. Users can also compare their spending habits with relevant sub-groups (e.g. students) within the Expensr community to see how their expenses match with their peers.

In September 2007 Expensr was presented on the cover of Business 2.0 magazine’s “Top 10 Disruptors”.

Part of Strands’ vision is to help people to improve their online lives by discovering relevant new content, services and products based on their tastes and empowering them to manage all of this in one place. Strands is currently building technologies to make this vision a reality and will have additional announcements in the coming months.

For those of you who are mobile enthusiasts and also Last.fm users, we have good news!

We have just released version 3.1 of Nokia’s Mobile Rules! 2008 winning application, MyStrands Social Player, which allows you to scrobble tracks to Last.fm as you play music on your Symbian S60 3rd Edition and J2ME (optimized for Nokia S40) devices (download for S60 devices here and for S40 devices here). Recently listened tracks on your mobile device will now be available on your Last.fm profile.

The MyStrands Social Player is a music player for mobile devices that lets you discover new music, connect with people, and share your tastes with friends. Version 3.1 works with Nokia S60 3rd edition or S40 devices (optimized for most recent Nokia S40 devices), which brings the MyStrands Social Player not only to 10s of millions of smart phones but to the true mass market of 100s of millions of Java devices.

Powered by Strands’ Recommender, MyStrands Social Player provides artist and song recommendations from over 6 million songs, automatically shows cover art and fully integrates with a social network of music enthusiasts.

The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, see the listening histories of your friends, and keep an ear on what’s hot.

Also, the new version comes with a completely overhauled UI.

Earlier versions of the MyStrands Social Player have won Nokia’s Mobile Rules 2008! Award as the Best Multimedia Application and have received great reviews by many users.

If you are a music / ring tone service provider and looking for a new distribution channel, Social Player might be your new web & mobile community business generator. Get in touch with us!

We’d love to hear your feedback!

You know us as MyStrands, OpenStrands, MusicStrands and several other “strands”. Today we are doing what we believe is the next logical step for our organization: Rebranding Strands.

The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).

As we launch new services and expand our current offering, understanding taste strands will help us achieve our mission. It’s what powers our organization and is why we will now be known as Strands.

(By Dr. Rick Hangartner, MyStrands Chief Scientist. Guest column published in ReadWriteWeb)

Fifteen years or so into the evolution of the web, we already have many of the key ideas and technologies in place to start describing and sharing personal preference information — or what we might colloquially call “taste” — in order to personalize web experiences.

So, why haven’t we seen widespread adoption of web personalization? Much of the answer seems to lie in the fact that user expectations and online business models haven’t yet evolved to the point that user-controlled, ‘open taste’ sharing is a viable option.

However, the dataportability.org initiative suggests we may have reached a turning point. The DataPortability project taps into the strong conviction engendered by the do-it-yourself nature of the web 2.0 movement that individuals should “have control over their data by determining how they can use it and who can use it”. This extends to an inherent belief that that it has not been a lack of effective technology that has held back this new culture of open data sharing, but rather, business models that have been over-reliant on laying a proprietary claim to some portion of that data.

Taste sharing is a DataPortability use case
We express our online tastes anytime we make a choice between the various alternatives available to us. Some of our choices may be characterized by the number of times we select each option, for example the number of songs of each genre we play when we select music, when repeatedly confronted with the same choice. Other choices may be expressed subjectively, such as by assigning one to five stars to movies we watch when we are asked to rate our preferences for the different alternatives. In yet other cases, we may in effect be giving estimates for the number of times we would expect to select each alternative, such as when we are asked if we are likely to buy a product or vote for something. Virtually any online experience we have includes one or more instances in which we make conscious choices reflecting our preferences.

For the more theoretically inclined amongst us, we can view a choice as somewhat analogous to a random experiment and our relative preferences as measures of the different possible outcomes of the experiment. The collection of such experiments that we participate in as a matter of course in our web experiences paints a vivid picture of our taste. For the more pragmatic, each time we make choices, we generate data which empirically describes our preferences. This is data that can be encapsulated and shared just like any other picture, blog post, video, or other piece of online content that we create, and which the DataPortability is focused on.

Just a few ideas for open taste sharing
As a DataPortability use case, open taste sharing embodies and embraces the culture shift that the Web 2.0 movement represents. With regard to data ownership, the DataPortability concept has even more succinct expression: our tastes should be ours to share - or not. This puts the user in control of their online experience, so they can set the boundaries of how much they want to share, and with whom. Similarly, there is no need to invent new or proprietary technologies to simply identify, encapsulate, and share taste-related data. A little thought by websites about how to identify and summarize our relative preferences on their site, along with OpenID, OAuth, and a little task-specific XML for markup is enough to do the job. Clearly this kind of data sharing also raises new privacy concerns that will be part of the work-in-progress for the entire DataPortability project.

Perhaps the most interesting challenge lies in educating businesses to thoroughly and thoughtfully examine their current ideas about user data, so they can better understand and enthusiastically embrace The Web 2.0 Golden Rule: “Do for other web experiences providers as they would do for you — under our control as the owners of our taste data — and the blessings of networks effects for taste data shall be yours.